The Actionnables

If you doubt that web performance impacts acquisition costs, retention and conversion you should read our latest blog post: 4 reasons why your CEO should care about web performance optimization. If you are convinced that web performance is a key to success, you are looking for optimization tips. The first one we will provide is the main focus of this post: you should start tracking important metrics.

If you have a useful product, service or content site, the utility of it is bound to attract an audience and convert it into loyal customers or users. And everyone in your company should work on optimizing the related key business metrics (e.g. unique visitors conversion, interactions per visit, cost per conversion, bounce rate, exit pages).